Core American values have guided Ariens Company and the Ariens family throughout its history. In 1998, Dan Ariens took on the task of defining those values that create the Ariens culture. He selected five Company Core Values: Be Honest, Be Fair, Keep Our Commitments, Respect the Individual and Encourage Intellectual Curiosity. These are the values that inspired Henry Ariens and his sons in the early years and will continue to define the Ariens culture in the future. Finally, he considered what the Ariens heritage really meansand was able to sum it up with a very simple Vision Statement: Passionate People … Astounded Customers.